studiodm

Midlands Occupational Health Service (MOHS) has been in business for over 45 years and was established to help small and medium sized local businesses get access to the same quality medical services that the larger companies were enjoying.

Back in the 60’s when MOHS first opened their doors, customers were manufacturers and the MOHS doctor’s and nurses looked after tens of thousands of factory workers. Today’s corporate and commercial landscape has changed dramatically. As the manufacturing sector grew ever-more sophisticated or declined, newer and more modern business practices were adopted, the rise of the office worker, the professional sector and call centres has seen a seismic change to the type of client and style of service MOHS now deliver.

www.mohs.co.uk

And it was these changes over the pre-ceeding decades that persuaded the management team at MOHS that they also needed to change. They needed a new brand that spoke to their new audience, that reflected the aims and ambitions of the business and reinforced their core value ; care.

We designed a new brand that takes the ‘care’ to the very heart of the business – quite literally placing it in the centre of the word.

Gone is the reference to Midlands as the business now operates nationally.

Gone is the use of Occupational Health in the title – because it’s just not relevant to today’s office based economy.

And in its place? A simple, plain english explanantion of the companies services – workplace health limited.