studiodm

When your customers and prospects start thinking about reinvesting in the services or products you provide, you must make sure your business is at the front of the queue; ready to pick up those early orders.  

Ok so how does that work in practice?

STEP 1 Your brand

The first thing to consider is; does your business look presentable? Is your brand looking tired, both from a design and a delivery perspective?

Have changes over the last few years to your products, services or markets been considered? Does your brand represent your business with authenticity, is it still relevant to your target audience?

Broken signs, poorly produced marketing material, no consistency in brand sizes or colours? If this is how you deliver your brand would you be surprised if your customers were confused or just plain disinterested in you?

STEP 2 Your marketing material

Is your marketing material upto date? Have you got the latest information on your products and services in an easily deliverable format, ready and waiting to go out to an eager prospect? Can you post upto date leaflets or brochures? Email a PDF or a link to an e.brochure? Or point them to your web site?

STEP 3 Your web site

It’s one of the first places your prospects are likely to check, so is your web site upto date? Are there still old news stories hanging around like a bad smell? Does it contain all the current information about your business, your services or products as well as your people? Out of date information will make your company look tired, which is hardly a great impression to make in the newly energised economy.

STEP 4 Making regular contact.

It might be a while since you contacted your existing customers or new prospects. You simply might not have had anything new to say. Well a brand facelift, some new product or service based marketing material, an updated web site and e.brochure are all great ways to start a fresh dialogue.

And what better way than a targeted and regular email campaign; using an email distribution provider (like us) is an ideal way of delivering a professionally managed email campaign and getting back the right data. Data on which emails made it through, how many were opened, which links were followed and was your email forwarded.

STEP 5  New opportunities  

Have you investigated the new and emerging social networks? Networks such as Linkedin, Facebook, Twitter can all provide opportunities to promote your business products or services. Get on before your competitors.

STEP 6 The budget

OK so what about the cost? Well of course it’s going to cost because all businesses need to invest in growth, otherwise you’ll end up going backwards. But it doesn’t have to cost a fortune. Tidying up a web site or adding a simple content management tool that allows you to update your web content, won’t break the bank.

Starting to build your email marketing list now could save you plenty of time and money in the future. And creating marketing emailers isn’t as expensive as you might think.

What of the traditional brochure or catalogue – well why not forget the print run? Or at the very least reduce the number of copies dramatically. Create an e.brochure or e.catalogue instead. Easy to link to or email with no print costs. You’ll even be helping the environment!

If you’d like to know more get in touch and we’ll happily evaluate your brand and marketing material and give you some considered and (hopefully) insightful advice.

GLW logo

We’ve won the web site project for GLW. 

GLW Feeds Limited, a family owned business has been providing animal feeds for more than 100 years. Established in 1873 GLW Feeds now manufacture, market and distribute high quality compound feeds. The mill where all the manufacturing takes place, is based in Shepshed, just outside Loughborough.

People in Kirklees are being warned about the dangers surrounding a substance known as Mephedrone, with streets names being MCAT or Meow.  The Police, Kirklees Council and Lifeline – Kirklees are all supporting the release of a poster which is being distributed across the district from 16th December.

We were asked by Kirklees Council to create a poster to help make people aware of its potential harm.  Entitled ‘What’s getting up your nose’, it outlines some of the different names associated with the substance and also underlines the health risks involved as MCAT is a substance which is currently legal, however; it is predominately used for plants and can have quite an adverse effect if consumed by a human.

Read the West Yorkshire Police’s article: www.westyorkshire.police.uk/section-item.asp?sid=12&iid=9006

We’ve produced an online advent calender. It’s packed full of silly pictures (you’d expect nothing less), links to certain projects we’re especially proud of, as well as some of the best Christmas online fun you can have.

If you haven’t already tried Elf Yourself it’s a MUST! See our recent attempt below

Happy Christmas

My big interest outside work is angling and I have served on the committee of the Barbel Society for the last 8 years. We have recently developed a site for friend and Chairman of the Society Steve Pope. The site has been developed in wordpress giving Steve the ability to manage, update and add new content to his site.

We even get a mention in his latest blog entry  : )

http://www.stevepopebarbelfishing.co.uk/?p=304

Now where are my rods…

We mentioned back in April we had been successful in pitching for the Digital Signage solution at the Horniman Museum.

I am now pleased to say that the Scala Infochannel 5 software has now been installed on-site and we have trained the staff how to use the relevant editing and design tools.

We have also provided an extensive range of content templates so that the museum can update and add new messages and pages on a daily basis. I am sure this will prove to be a valuable resource of information to the museum and it’s visitors.

For more information on the museum visit www.horniman.ac.uk

We’ve joined Select Supply;  Business Links Supplier Database

The Select Supply database enables us to showcase our business expertise to thousands of potential customers. Increasing our potential to grow our client base, build our reputation, make new contacts and access valuable business resources – all completely free of charge.

Knowing that we’ve completed a comprehensive accreditation process also proves we’re a company worth working with. If you haven’t already signed up – check it out at the Business Link WM web site

myhairdressers.com is an online hairdressing education website.
We recently produced a CD based presentation to help promote their online service. The presentation includes step by step video tutorials and PDFs on various styles and techniques as well as a video guide to using the myhairdressers.com website www.myhairdressers.com

The presentation was packaged and distributed on CDROM with unique subscription discounts to the website by our replication company www.dupe.co.uk

Taking the digital files from their printed catalogue we produced an e-brochure of the ADI Global catalogue featuring page and product links, search facilty, bookmarks, contact and web links as well as a page turning facility.

The e-brochure was delivered both on the web and CDROM.

e-brochures are quick to get up and running which means you’ll get quicker results. No print cost saves your budget and you can track usage and interest. Integrate an e.brochure into your web site and you can start collecting a whole range of data on how your customers are responding, which you could never do with a printed page!

For more information on e-brochures and how they can help your business give us a call.

We have designed and produced Barracuda Banner Stands for Sonority Design. Stylish in design the banner is a retractable roller presentation system and is perfect for display at trade shows, exhibitions, point of sale. Very cost effective, portable and reliable… give us a call for more information.