studiodm

When your customers and prospects start thinking about reinvesting in the services or products you provide, you must make sure your business is at the front of the queue; ready to pick up those early orders.  

Ok so how does that work in practice?

STEP 1 Your brand

The first thing to consider is; does your business look presentable? Is your brand looking tired, both from a design and a delivery perspective?

Have changes over the last few years to your products, services or markets been considered? Does your brand represent your business with authenticity, is it still relevant to your target audience?

Broken signs, poorly produced marketing material, no consistency in brand sizes or colours? If this is how you deliver your brand would you be surprised if your customers were confused or just plain disinterested in you?

STEP 2 Your marketing material

Is your marketing material upto date? Have you got the latest information on your products and services in an easily deliverable format, ready and waiting to go out to an eager prospect? Can you post upto date leaflets or brochures? Email a PDF or a link to an e.brochure? Or point them to your web site?

STEP 3 Your web site

It’s one of the first places your prospects are likely to check, so is your web site upto date? Are there still old news stories hanging around like a bad smell? Does it contain all the current information about your business, your services or products as well as your people? Out of date information will make your company look tired, which is hardly a great impression to make in the newly energised economy.

STEP 4 Making regular contact.

It might be a while since you contacted your existing customers or new prospects. You simply might not have had anything new to say. Well a brand facelift, some new product or service based marketing material, an updated web site and e.brochure are all great ways to start a fresh dialogue.

And what better way than a targeted and regular email campaign; using an email distribution provider (like us) is an ideal way of delivering a professionally managed email campaign and getting back the right data. Data on which emails made it through, how many were opened, which links were followed and was your email forwarded.

STEP 5  New opportunities  

Have you investigated the new and emerging social networks? Networks such as Linkedin, Facebook, Twitter can all provide opportunities to promote your business products or services. Get on before your competitors.

STEP 6 The budget

OK so what about the cost? Well of course it’s going to cost because all businesses need to invest in growth, otherwise you’ll end up going backwards. But it doesn’t have to cost a fortune. Tidying up a web site or adding a simple content management tool that allows you to update your web content, won’t break the bank.

Starting to build your email marketing list now could save you plenty of time and money in the future. And creating marketing emailers isn’t as expensive as you might think.

What of the traditional brochure or catalogue – well why not forget the print run? Or at the very least reduce the number of copies dramatically. Create an e.brochure or e.catalogue instead. Easy to link to or email with no print costs. You’ll even be helping the environment!

If you’d like to know more get in touch and we’ll happily evaluate your brand and marketing material and give you some considered and (hopefully) insightful advice.

Midlands Occupational Health Service (MOHS) has been in business for over 45 years and was established to help small and medium sized local businesses get access to the same quality medical services that the larger companies were enjoying.

Back in the 60’s when MOHS first opened their doors, customers were manufacturers and the MOHS doctor’s and nurses looked after tens of thousands of factory workers. Today’s corporate and commercial landscape has changed dramatically. As the manufacturing sector grew ever-more sophisticated or declined, newer and more modern business practices were adopted, the rise of the office worker, the professional sector and call centres has seen a seismic change to the type of client and style of service MOHS now deliver.

www.mohs.co.uk

And it was these changes over the pre-ceeding decades that persuaded the management team at MOHS that they also needed to change. They needed a new brand that spoke to their new audience, that reflected the aims and ambitions of the business and reinforced their core value ; care.

We designed a new brand that takes the ‘care’ to the very heart of the business – quite literally placing it in the centre of the word.

Gone is the reference to Midlands as the business now operates nationally.

Gone is the use of Occupational Health in the title – because it’s just not relevant to today’s office based economy.

And in its place? A simple, plain english explanantion of the companies services – workplace health limited.