Single Resource – Brand Extension Design
An on-site managed recruitment provider for some of the largest users of flexi-workers in the UK.
Single Resource wanted to express the difference of their proposition from their competitors. A strapline was devised and placed directly into the existing logo. Rather than simply sitting underneath the logo we created a ‘shout-out’ panel for the statement to be positioned. This now appears as a brand value and creates a very direct and powerful message about the business and the service.